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Marketing is bad?

Marketing is bad? The marketing works. Provided cost time and money (professionally), can tell a story that spreads, affects people and changes their behavior. Marketing can get people to buy something which they would not have bought under other circumstances, to vote for people without marketing nobody would know, and maintain organizations that would be […]

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5 critical steps in any marketing campaign

5 critical steps in any marketing campaign does not recognize patterns. You should always assess the effectiveness of a tool to understand what works in your particular case, and what should not even waste your time. And yet, there are global principles without which no one is truly successful and effective marketing campaign. Determine who […]

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Maybe it is time to slow down

Limit the speed! Maybe it’s time to slow down fundamental changes in the business environment, not always acceleration to maximum speed is the best strategy. Seth Godin talks about our willingness to be sensitive to the perception of those radical changes that are still happening almost imperceptibly, but rapidly change the markets in the coming years. […]

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5 tips for people who hate to sell

5 tips for people who hate producible business one way or another rests on the sales. But not everyone is a natural salesman. And if at a key moment when you need to close the sale, you begin to excessively worry, to doubt the value of your proposal to the client and act insecure, it […]

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How to properly represent your brand

I want Rozova properly represent your brand in the new, information economy and the continuous growth of the role of social media? Amber Naslund talks about the importance of the format of the story for the development of relations with the client. You make interesting figures to which you refer. Not the name, not the […]

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Ignore those who criticize you

Pay no attention to those who criticize social media correctly means to save efforts and properly allocate your time. Often our emotional preferences can even hinder quality of the brand and long-term effect of PR. It is necessary to clearly determine which people “waste time”. Seth Godin in his next post reflects on the correct […]

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Generation “C” and what brands can do with them

Era “C” and how to proceed together Brendan the websites of our website we authored a great deal concerning the concepts of procedure of the older (seniors) and also the newer technology (correspondingly, decades “X” and “Y”). But Dan Pankraz, organizing Overseer DDB Sydney, proposes that manufacturers need certainly to comprehend and start to become […]

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10 signs indicate that your company should not tweet

10 signs that indicate that your company should not use two terminal, today no one needs to explain what is Twitter and “what it eats”. This new microblogging service is growing so rapidly that one can only shrug, marveling at his success. It is not surprising that their County it gets more and more global […]

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3 questions to ask your clients

Three questions are worth asking as its call we are talking about marketing, most companies make the same mistake. They build their self-centered campaign around the idea: “Here’s my product, and that’s why he’s the best!” Only a few months of effort, they grab his head and start thinking why they are unable to obtain […]

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