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Halo effect in marketing

Halo effect in marketing and management health halo (halo effect), says one of the authors of the blog Biztimes is a classic discovery in the field of social psychology. The idea is that we create our own impression about the person based on any one of its boundaries. For example, if the person looks like […]

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Success – the result of persistence

Success – the result of persistence (case Kenneth Cole). All successful people have one thing in common – persistence and an overwhelming desire to obtain the desired resource even when it is not. About this simple truth, probably heard by many. But recently my eye caught a very interesting case Kenneth Cole – production premium […]

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Brands and stereotypes

Brand, in my opinion stereotyping – the policy of a weak and incompetent businessman… Creativity – what is it? How and who determines it? (“wow” and “wow” is not considered). What good is creativity? Focus groups (in depth interviews) – some marketing companies believe this research method main, and even it builds the strategy of […]

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How to Compose a Report to a Supervisor

Point 1 Consult with your superior concerning a correct format of all future reports. The majority of bosses wish only a brief page with the inclusion of several bullet points when all others demand to provide a discussion concerning every issue in details. In the meantime, ask exactly how your boss wishes the given report […]

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Honest real estate agency. Is it possible?

Honest real estate Agency? And this possible this post I want to give you some interesting stories Martin Lindstrom, one of the world’s most respected experts in the field of branding, about a British network, which was engaged in sale of real estate. A few years ago in the sale of houses and apartments, the […]

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Marketing after the recession

Marketing after the recession phase of economic development will change people’s buying habits. Professor Harvard business school John Quelch recently published its views on how marketers should prepare for interaction with clients after the crisis ends. Congratulations! Your business is experiencing a recession. You have made all necessary settings, lost all distributors who do not […]

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Distracting and voluntary marketing

Two methods for getting wedded, or voluntary advertising and Annoying allow Seth Godin in his guide Authorization Advertising provides the many apparent methods to evaluate the job of experts and voluntary annoying advertising would be to attract on an example with relationship. This process shows that one concept is worked better than by the submission […]

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Marketing is bad?

Marketing is bad? The marketing works. Provided cost time and money (professionally), can tell a story that spreads, affects people and changes their behavior. Marketing can get people to buy something which they would not have bought under other circumstances, to vote for people without marketing nobody would know, and maintain organizations that would be […]

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5 critical steps in any marketing campaign

5 critical steps in any marketing campaign does not recognize patterns. You should always assess the effectiveness of a tool to understand what works in your particular case, and what should not even waste your time. And yet, there are global principles without which no one is truly successful and effective marketing campaign. Determine who […]

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