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Brands and stereotypes

Brand, in my opinion stereotyping – the policy of a weak and incompetent businessman… Creativity – what is it? How and who determines it? (“wow” and “wow” is not considered). What good is creativity? Focus groups (in depth interviews) – some marketing companies believe this research method main, and even it builds the strategy of […]

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How to Compose a Report to a Supervisor

Point 1 Consult with your superior concerning a correct format of all future reports. The majority of bosses wish only a brief page with the inclusion of several bullet points when all others demand to provide a discussion concerning every issue in details. In the meantime, ask exactly how your boss wishes the given report […]

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Honest real estate agency. Is it possible?

Honest real estate Agency? And this possible this post I want to give you some interesting stories Martin Lindstrom, one of the world’s most respected experts in the field of branding, about a British network, which was engaged in sale of real estate. A few years ago in the sale of houses and apartments, the […]

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Marketing after the recession

Marketing after the recession phase of economic development will change people’s buying habits. Professor Harvard business school John Quelch recently published its views on how marketers should prepare for interaction with clients after the crisis ends. Congratulations! Your business is experiencing a recession. You have made all necessary settings, lost all distributors who do not […]

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Distracting and voluntary marketing

Two methods for getting wedded, or voluntary advertising and Annoying allow Seth Godin in his guide Authorization Advertising provides the many apparent methods to evaluate the job of experts and voluntary annoying advertising would be to attract on an example with relationship. This process shows that one concept is worked better than by the submission […]

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Marketing is bad?

Marketing is bad? The marketing works. Provided cost time and money (professionally), can tell a story that spreads, affects people and changes their behavior. Marketing can get people to buy something which they would not have bought under other circumstances, to vote for people without marketing nobody would know, and maintain organizations that would be […]

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5 critical steps in any marketing campaign

5 critical steps in any marketing campaign does not recognize patterns. You should always assess the effectiveness of a tool to understand what works in your particular case, and what should not even waste your time. And yet, there are global principles without which no one is truly successful and effective marketing campaign. Determine who […]

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Maybe it is time to slow down

Limit the speed! Maybe it’s time to slow down fundamental changes in the business environment, not always acceleration to maximum speed is the best strategy. Seth Godin talks about our willingness to be sensitive to the perception of those radical changes that are still happening almost imperceptibly, but rapidly change the markets in the coming years. […]

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5 tips for people who hate to sell

5 tips for people who hate producible business one way or another rests on the sales. But not everyone is a natural salesman. And if at a key moment when you need to close the sale, you begin to excessively worry, to doubt the value of your proposal to the client and act insecure, it […]

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