General Info

You will find out a lot of useful stuff about marketing in general here

About the goldfish and the elephant in the context of marketing

About the goldfish and the elephant in the context of marketing one conference, don Peppers has proven that many companies behave like goldfish. Of course, about any three wishes cannot be considered. We are talking about the short memory fish. There is a legend that every event goldfish only remember for three seconds. Therefore, swimming […]

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The business has no words

The business has “no words”…to Those people who still sincerely believe in the power of naming (from the English. Naming) to improve the effectiveness and efficiency of the company, will be interested to know that to choose the “correct” name for the company is becoming increasingly difficult. According to the authors of the blog Brand […]

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Consumers do not care about the brands

Consumers do not care about the brands…the Majority of marketing Directors and brand managers even does not want to hear that consumers are indifferent to brands. But this revelation is divided into Laura rice, in his blog The Origin of Brands. “What! Will come to anger just about any manufacturer Supervisor. – You Are the […]

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Sustainable marketing – a fashionable topic or a different approach to doing business?

Sustainable marketing – a fashionable topic or a different approach to doing business? Recently in the tour of France drew attention to a number of books on the topic of “Sustainable marketing“, “Marketing for sustainable development”. We could not even see. It is clear that the concept of “sustainable development” (sustainable development), which came from […]

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All you need to know about pseudo brands

Who and why pseudo modern brendita that in the minds of people, certain countries are associated with specific types of products. For example, we know that the best cars in Germany, there’s also brew the best beer and the best wine is made, of course, in France. When choosing a product at the supermarket, subject […]

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Marketing is about what?

Marketing is about what? Recently, at the exhibition REX heard the following phrase: “Marketing is about arrogance; if you do not know, I will tell you this”. Phrase thrown into the audience (of mostly students) leading some of the conference, the title of which clearly did not coincide with its contents. This expression for some reason […]

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Success – the result of persistence

Success – the result of persistence (case Kenneth Cole). All successful people have one thing in common – persistence and an overwhelming desire to obtain the desired resource even when it is not. About this simple truth, probably heard by many. But recently my eye caught a very interesting case Kenneth Cole – production premium […]

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Brands and stereotypes

Brand, in my opinion stereotyping – the policy of a weak and incompetent businessman… Creativity – what is it? How and who determines it? (“wow” and “wow” is not considered). What good is creativity? Focus groups (in depth interviews) – some marketing companies believe this research method main, and even it builds the strategy of […]

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Marketing after the recession

Marketing after the recession phase of economic development will change people’s buying habits. Professor Harvard business school John Quelch recently published its views on how marketers should prepare for interaction with clients after the crisis ends. Congratulations! Your business is experiencing a recession. You have made all necessary settings, lost all distributors who do not […]

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