Halo effect in marketing

Halo effect in marketing and management health halo (halo effect), says one of the authors of the blog Biztimes is a classic discovery in the field of social psychology. The idea is that we create our own impression about the person based on any one of its boundaries. For example, if the person looks like […]

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5 critical steps in any marketing campaign

5 critical steps in any marketing campaign does not recognize patterns. You should always assess the effectiveness of a tool to understand what works in your particular case, and what should not even waste your time. And yet, there are global principles without which no one is truly successful and effective marketing campaign. Determine who […]

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5 tips for people who hate to sell

5 tips for people who hate producible business one way or another rests on the sales. But not everyone is a natural salesman. And if at a key moment when you need to close the sale, you begin to excessively worry, to doubt the value of your proposal to the client and act insecure, it […]

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Behavioral targeting is less effective than you previously thought

Behavioral targeting is less effective than you was believed. Behavioral advertising today is not something exceptional. Now this is a fairly common method of advertising, which is often used in contextual advertising. However, the efficiency, and most importantly – a positive attitude of users for behavioral advertising – today is reduced, the authors of the […]

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The principle of the “antibrand” from Marc Newson

The principle of the “antibrand” Australian entrepreneur Marc Newson first introduced its own model of interior items in Europe, the eminent French and Italian colleagues, he was ridiculed. It should be noted that European competitors laughed Marc Newson reasonably. First, they all worked or legendary furniture brands, which have existed for more than 50 years, […]

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