How do you use JTBD?
- 8 things to use in “Jobs-To-Be-Done” framework for product development.
- Identify Jobs Customers Are Trying to Get Done.
- Categorize the Jobs to be Done.
- Define competitors.
- Create Job Statements.
- Prioritize the JTBD Opportunities.
- List the JTBD’s Related Outcome Expectations.
- Create Outcome Statements.
How is a JTBD defined?
JOBS-TO-BE-DONE is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.
What are functional jobs examples?
Functional job analysts, for example, use computers to collect and collate data and then draw conclusions therefrom. Construction workers use hammers, saws, wheelbarrows, and other physical tools to accomplish building tasks. In this context, “things” are uniformly physical.
How do you do JTBD research?
Here’s the 4-step process I used to gather the data, distill the important insights, and turn our findings into an MVP:
- Define our ideal customer.
- Conduct interviews to understand existing struggles.
- Organize interview transcripts to find insights.
- Build, test, learn.
How do you do a JTBD interview?
When you run a JTBD interview, you uncover those things, but according to the traditional model, their only importance is getting you to the job….5 essential elements of the JTBD interview framework
- Be human. Use natural language—this is a conversation.
- Be curious.
- Be biased.
- Use context reinstatement.
- Stay factual.
What do you mean by JTBD and how it help in entrepreneurship?
The jobs-to-be-done framework is an approach to developing products based on understanding both the customer’s specific goal, or “job,” and the thought processes that would lead that customer to “hire” a product to complete the job.
What are the four elements of the JTBD framework?
More importantly, the JTBD approach shows causality – why they behave the way they do….
- Situation – the circumstances of a job.
- Motivation – the trigger that led to action, often a problem or challenge to overcome.
- Desired outcome – the expected result, by which a person will measure success.
What are functional jobs?
Functional jobs are the tasks or problems your customer is looking to complete. Examples of these are washing their hair, keeping warm on a winter’s day, getting from A to B.
How do you facilitate a job?
I. Plan and Prepare
- Identify and prioritize goals. Determine what is it you want to understand and focus on an area of interest.
- Choose an area of focus.
- Identify user groups and select participants.
- Schedule interviews.
- Create interview guide.
- Schedule jobs to be done workshop.
- Prepare workshop material.
What are JTBD interviews?
Jobs-to-be-Done interviews have a specific goal — to gain a deep understanding of the job the customer is trying to get done. Consequently, when conducting these interviews, the focus should not be on the buying process, the day of purchase, customer behavior or the product.
How does JTBD help entrepreneurship?
When customers start using a solution for a JTBD, they stop using something else. Innovation opportunities exist when customers exhibit compensatory behaviors. Solutions come and go, while Jobs stay largely the same. Favor progress over outcomes or goals.
What are the different types of jtbds?
Then, within each of these two types of JTBDs, there are: Functional job aspects — the practical and objective customer requirements. Emotional job aspects — the subjective customer requirements related to feelings and perception. Finally, emotional job aspects are further broken down into:
When to write a JOB statement in JTBD?
Job statements can be written at different levels or altitudes. For the majority of our work, we write job statements for stage groups as we craft experiences for features or sets of related features. JTBD can also be written for stage or cross-stage jobs to help determine longer-term product direction.
What is the power of the JTBD concept?
This is the power of the JTBD concept and technique: It helps the innovator understand that customers don’t buy products and services; they hire various solutions at various times to get a wide array of jobs done.
How are emotional jobs broken down in JTBD?
Finally, emotional job aspects are further broken down into: Personal dimension — how the customer feels about the solution. Social dimension — how the customer believes he or she is perceived by others while using the solution. One JTBD is to organize and manage music for personal use.