What is knolling in design?
What is knolling in design?
Knolling is the process of arranging different objects so that they are at 90 degree angles from each other, then photographing them from above. Knolling creates a look that is very symmetrical and pleasing to the eye, and it also allows people to see many objects at once in a single photograph.
What is the point of knolling?
Knolling makes your products stand out and become the clear focal point of a marketing image. By showcasing complementary products with a single theme, knolling can make viewers automatically link several of your products together.
How are knolling and flat lay different?
Traditionally, flat-lay and knolling photos have been composed on a flat surface. All are still shot straight down from above, with the camera lens perfectly parallel to the surface being photographed, but they may now include fewer objects or more objects nestled closer together democratically.
Where did knolling come from?
The term ‘knolling’ was coined, 1987 The word ‘knolling’, which literally means organizing objects at right angles, was first used in 1987 by Andrew Kromelow, a janitor at Frank Gehry’s furniture fabrication shop.
What does always be knolling mean?
In your online and social media travels, you may have run into the term, or the phrase “Always be knolling.” You have most certainly seen knolling in action. Knolling is simply defined as the process of arranging related objects in parallel or 90-degree angles as a method of organization.
What does always be Knolling mean?
What is the opposite of a flat lay?
To lift or move to a vertical position. raise. stand. pitch.
When was knolling created?
1987
The term knolling was first coined in 1987 by a janitor working at a furniture fabric shop collaborating with brand Knoll to design chairs. Knoll is famous for its angular furniture and janitor Andrew Kromelow arranged tools in right angles to allow everything to be seen at once.
Where did the term knolling come from?
The term knolling was coined in 1987 by a janitor name Andrew Kromelow who was working at Frank Gehry’s furniture making shop. The story goes that Kromelow would neatly arrange the jumble of the day’s tools at right angles on the benches as he cleaned up.
What do you need to know about knolling?
Bullet point eight, “How To Knoll”, laid out everything you need to know in four easy steps: Scan your environment for materials, tools, books, music, etc, which are not in use. Put away everything not in use. If you aren’t sure, leave it out. Group all like objects.
Who was the first person to use the word knoll?
It’s called ‘knolling’ and you already love it. The word ‘knolling’, which literally means organizing objects at right angles, was first used in 1987 by Andrew Kromelow, a janitor at Frank Gehry ’s furniture fabrication shop.
When did knolling become a popular art form?
Kromelow used to arrange his displaced tools at right angles on all surfaces, and called this routine knolling, because the tools were arranged in right angles — similar to Knoll furniture. Although Kromelow conti n ued using the practice, it didn’t gain public popularity until 2009.
Who was the janitor in the knolling story?
The knolling story actually begins in 1987, though, before Tim Berners-Lee had even introduced the World Wide Web to the world. Andrew Kromelow was a janitor in a workshop where furniture designed by Frank Gehry was being manufactured for furniture company Knoll.