What is the dark side of consumer Behaviour?

What is the dark side of consumer Behaviour?

Materialism and compulsive consumption are viewed as dimensions of the dark side of consumer behaviour and have been the focus of consumer research for several decades.

What is negative consumer behavior?

Negative consumer behavior is an important research topic as it explores consumer behaviors that threaten a brand’s image and financial stability. Theoretically, this work establishes that consumers’ relationship with their consumption activities has significant impacts on consumer behavior.

How do temptation and rationalization affect consumer theft?

The temptation to steal arises when consumers want products that they cannot legitimately buy. Rationalization for stealing: Consumers steal because they can somehow rationalize their behavior as being either justified or driven by forces outside themselves.

What is dark side of marketing?

Marketing has a strong propensity to lead any entrepreneur to the dark side. Similarly, if your product is faulty and your service is crap though you are very good at marketing, your business will also not grow as a result. …

How is consumer Behaviour harmful?

This can lead to personal financial ruin and contribute to recessions. Aggressive marketing can also create unnecessary and useless demand that wastes the planet’s resources, damages the environment, and decreases potential resources for social concerns.

What is deviant consumer behavior and is it always unethical?

Deviant consumer behavior includes both illegal and psychologically/physically abnormal behavior. Deviant acquisition behaviors include compulsive buying, consumer theft, and black markets, and deviant consumption behaviors include addictive and compulsive consumption and underage drinking and smoking.

What consumers can do to resist unwanted marketing practices?

Advocacy Groups-The consumers form advocacy groups among them and inform other customers in the market about the false claims of the particular company. This type of advocacy groups can also influence customers who seem to buy the product for self-esteem despite bad claims.

What do you understand by consumer?

A consumer is a person or a group who intends to order, orders, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, not directly related to entrepreneurial or business activities.