Fresh ideas for every day
And we are not forced to quack like a duck? Did you know that “Volvo is a car for old men”? This unexpected side of a famous Swedish brand marketers, the company helped open a hypnotist. In conventional focus groups consumers regularly repeated mantra, murdered in their poor heads commercials: “Volvo is safety.” However, it […]
Your best auditoria who arrived at the organization site straight by utilizing a bookmark within the visitor or writing the tackle – the absolute most useful market that may entice Web vendor. These would be the study Motor Ready’s findings, MediaRevolution creates, stating Press Article. Within the organization Motor Prepared for 2 decades analyzed the […]
5 products, the success of which did not believe marketing marketing research means a lot to companies. This will tell you of any marketer. However, it is understood that any research is not axiomatic and ultimately it is the entrepreneur who decides to launch the product in production or not. The study is able to […]
Marketing is about what? Recently, at the exhibition REX heard the following phrase: “Marketing is about arrogance; if you do not know, I will tell you this”. Phrase thrown into the audience (of mostly students) leading some of the conference, the title of which clearly did not coincide with its contents. This expression for some reason […]
Good product, bad brand!In previous entries we have already mentioned the blog of Laura rice – one of the most famous world experts in the field of branding – The Origin of Brands Blog. In it, Laura shares her thoughts and discoveries concerning the world’s leading brands, and sometimes quite interesting predictions about the future […]
Halo effect in marketing and management health halo (halo effect), says one of the authors of the blog Biztimes is a classic discovery in the field of social psychology. The idea is that we create our own impression about the person based on any one of its boundaries. For example, if the person looks like […]
Success – the result of persistence (case Kenneth Cole). All successful people have one thing in common – persistence and an overwhelming desire to obtain the desired resource even when it is not. About this simple truth, probably heard by many. But recently my eye caught a very interesting case Kenneth Cole – production premium […]
Brand, in my opinion stereotyping – the policy of a weak and incompetent businessman… Creativity – what is it? How and who determines it? (“wow” and “wow” is not considered). What good is creativity? Focus groups (in depth interviews) – some marketing companies believe this research method main, and even it builds the strategy of […]
Point 1 Consult with your superior concerning a correct format of all future reports. The majority of bosses wish only a brief page with the inclusion of several bullet points when all others demand to provide a discussion concerning every issue in details. In the meantime, ask exactly how your boss wishes the given report […]
Honest real estate Agency? And this possible this post I want to give you some interesting stories Martin Lindstrom, one of the world’s most respected experts in the field of branding, about a British network, which was engaged in sale of real estate. A few years ago in the sale of houses and apartments, the […]