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Seven false stereotypes of modern marketing Development of social media and web technologies as well as global changes and globalization has led to both good and bad traits of marketing has increased. About seven false stereotypes of modern marketing tells Andy Hanselman on the pages of Management Issues. We try not to lose touch with […]
Who does it really affect customer loyalty?Among the experts in loyalty and building relationships with customers prevails a well-established point of view – any loyalty appears only in the interaction of the client and the company. Even the brightest brand and attractive promotional offer are not able to transform ordinary customer loyalty, if they are […]
Consumers do not care about the brands…the Majority of marketing Directors and brand managers even does not want to hear that consumers are indifferent to brands. But this revelation is divided into Laura rice, in his blog The Origin of Brands. “What! Will come to anger just about any manufacturer Supervisor. – You Are the […]
Neuromarketing will come to the rescue? It is now no surprise that marketers in their activities use a variety of psychological stuff. And as to what they turn into almost medical researchers, applying the latest achievements of science? On one of the new techniques in their practice, what is called neuromarketing, writes BusinessWeek. He foresees […]
If you already promoted, do it original! Modern society is so fed up with is that the vast majority of its representatives have developed a natural immunity to the latter. Still, if we really read the information from all billboards, walls subway advertising pages in Newspapers and magazines, sought out the banners on the Internet […]
You may be expected to compose the journal article review. The given review is composed for readers, such as your scientific supervisor, fellow students, or lectures who are knowledgeable in the given discipline and, as a result, are also interested in your personal critical assessment regarding arguments and ideas stated. When you possess some questions […]
Headlines decide over David Ogilvy, there was a lot of ideological opponents. Perhaps the following remarks of guru advertising on the headers will cause doubt or even indignation in some people. However, every word is true, confirmed by experience, according to the blog “Secrets of marketing”. Titles read five times as many readers than the […]
Sustainable marketing – a fashionable topic or a different approach to doing business? Recently in the tour of France drew attention to a number of books on the topic of “Sustainable marketing“, “Marketing for sustainable development”. We could not even see. It is clear that the concept of “sustainable development” (sustainable development), which came from […]
The road to creativity with the Internet has recently launched an interesting new project – an international online platform Boot B that allows you to sell and buy services for the creation of a creative in the advertising industry. The aim of the project to a private company Boot is to help gifted people to […]
Who and why pseudo modern brendita that in the minds of people, certain countries are associated with specific types of products. For example, we know that the best cars in Germany, there’s also brew the best beer and the best wine is made, of course, in France. When choosing a product at the supermarket, subject […]