Fresh ideas for every day
A time when billboards were possible to find only advertising products or services of different companies, or more rarely social advertising is long gone. Today the market of billboards facing employers. So, according to management set up three billboards 3 × 6 m. they depict three heads who are invited for the work of designers. […]
Experts of consulting company McKinsey together with experts from the institutes of marketing researches at the universities of Münster, Kiel and Hamburg conducted an interesting study called “Powerful brands” based on online survey among 12 thousand consumers from nine countries. Experts studied the question of when and where you need to invest in the expansion […]
The author and Director of the EMM Group Hunter Hastings, presented at the conference, ad:tech, held in Chicago, a new vision of the meaning of marketing in relation to metrics, the process and involvement. Article about his presentation published on iMedia Connection, the transfer goes through Blog.worldwebstudio.com. Being presented as “the man who can give […]
As it happens the inattentive and short viewing of marketing may absolutely affect customer purchasing practices. This is exactly what the particularly of viewing, and writers of the fresh research on such watch of marketing advertising ads about the Community. Excerpts out of this research brings MediaRevolution with regards to Research Every day. “The usefulness […]
“Interrupt marketing” refers to Seth Godin the usual advertising, which now crowded the streets, as well as radio, television and the Internet. But according to the author of eight marketing books bestsellers and one of the leading agents of change, this approach to marketing is no longer justified, because not able to win the trust […]
How to get more recommendations from your CLSA sales tools there are few those that can match the efficiency with client reviews and recommendations. It’s easy, free, and powerful tool. However, for some reason, many companies are not in a hurry to use it. After all, ask for a recommendation is easy. Ray Silverstein, President […]
Blog for marketer of Max Kalehoff for the last four years was the author of, and participated in the creation of multiple blogs. Active blogging position became the basis not only of his work but also personal life. That’s why he decided to share his thoughts about blogging and to tell us why, in his […]
Internet users in forums and blogs talking about the product even before it was launched – good sales are guaranteed. The best way to initiate this process will be large-scale advertising campaign – this statement contains a joint study of two units of the Nielsen Co. – Nielsen BuzzMetrics, which measures the level of “noise” […]
About the goldfish and the elephant in the context of marketing one conference, don Peppers has proven that many companies behave like goldfish. Of course, about any three wishes cannot be considered. We are talking about the short memory fish. There is a legend that every event goldfish only remember for three seconds. Therefore, swimming […]
The business has “no words”…to Those people who still sincerely believe in the power of naming (from the English. Naming) to improve the effectiveness and efficiency of the company, will be interested to know that to choose the “correct” name for the company is becoming increasingly difficult. According to the authors of the blog Brand […]